Reef Friendly

Dear SB Community,

There is a lot of conversation and debate happening around the impact of sunscreen on coral reefs, so we wanted to share our thoughts on this important issue.

As you may know, the regulation in the state of Hawaii (senate bill 2571) and the city of Key West in Florida will prohibit the sale of (nonprescription) sunscreens that contain Oxybenzone and Octinoxate beginning January 1, 2021. Currently, because there is no agreed upon testing protocol, neither “Reef Friendly” nor “Reef Safe” is defined or regulated by the FDA. The truth is, no one really knows what is truly 100% “safe” for the reefs. That’s why we choose to reference “Reef Friendly” for our products – to help inform our community about our products that are both oxybenzone free and octinoxate free, since these are the two ingredients noted in the research leading to the new regulation.

All of our sunscreen products throughout the U.S. are oxybenzone free. We are also proud to be nearly complete with the reformulation of a few of our sun care products that still contain octinoxate, which will be released in early 2020, well ahead of the required commencement. You can learn more about our Reef Friendly products below.

As we said when the Hawaii bill first passed, while there are different perspectives on the research and causes of damage to these delicate ecosystems, there was simply no way Sun Bum would take the chance of hurting the very living and breathing animal that shapes the waves we surf on every day, not to mention our little fishy friends.

We’re stoked that this debate is pushing the industry to be cleaner -- for all of us, and the planet.

Trust The Bum