Miami Swim Week

Back in the office now and reminiscing about Swim Week down in Miami. OMG we could not have had a more perfect weekend.

Welcome To The Crew Barron Mamiya

We’re super pumped to welcome the young Hawaiian phenom Barron Mamiya to the Sun Bum family.

Sun Bum x MasterCraft Sonny Session

In Florida it’s not too often to catch a full day of fun waves with no one out (in fact it’s officially impossible).

Win The Ultimate Superbrand x Sun Bum Summer Setup!

Win The Ultimate Superbrand x Sun Bum Summer Setup! We teamed up with Superbrand to hook you up with the most killer Summer setup.

Sun Bum x MasterCraft

Surf is what gets us up in the morning. Coffee in hand, the morning wave check and dawn patrol session with our crew is the stoke that fuels every day here.

Wayward with Julian Wilson

Go ahead and feast your eyes on this new vibey clip from our Signature ambassador Julian Wilson.

Hey Australia, #ShowUsYourBum

Since we landed on your beautiful shores last year we’ve felt nothin’ but all the warm and fuzzy feelings.

The 2016 Sonny Awards

Every year there is one award that is coveted by the world over and revered as an international symbol of success and notoriety. La creme de la creme.

Sonny Session // Sebastian Inlet, Florida

We’ve kept our eyes peeled every day, and finally last Wednesday, the first Northeast Winter swell showed itself.

Protect The Groms at Lanikai Elementary

The building of Protect The Grom’s first shade structure at PTG’s flagship school, Lanikai Elementary Public Charter School in Oahu, Hawaii.

Sonny Sessions With Filipe Toledo

When the invite comes along to join one of the world’s best surfers, Filipe Toledo, for a surf on his home break, you don’t say no.

Summer Sizzle: Julian Wilson Signature Launch Party

When Aussie Julian Wilson lands in the U.S., well, that’s reason enough to throw a party, but couple that with the introduction of his new Sun Bum Signature Tinted Face Stick

2016 #ShowUsYourBum Photo Winners

Today marks the last official day of Summer, which means it’s time for us to tally up the votes on our annual #ShowUsYourBum Photo Contest.

Welcome to the Crew Quincy

We’re super pumped to welcome the epic Aussie grom Quincy Symonds (AKA The Flying Squirrel) to the Sun Bum family.

Winter was hard. Here’s a vacation.

When you can’t afford a vacay, win one! Some of our friends decided to give away free stuff so we wanted to too.

Finder's Keepers

If you haven't noticed by now, we like stokin' people out for no reason.