Okay, there are some answers on “Ask The Bum” that we can be a little cheeky about, not this one. The American Academy of Dermatology and National Eczema Association recommend using mild cleansers that are fragrance-free and dye-free on children with eczema. Our Baby Bum Fragrance Free Shampoo & Wash is an ultra-mild foaming cleanser made from plant-based ingredients, free from sulfates, dyes and parabens, and has a low pH which the National Eczema Association says helps with itch relief. It dispenses as a rich foam, which allows you to use just enough, not too much, to gently clean your child's skin. In addition, the AAD recommends a fragrance-free, dye-free moisturizer to hydrate and soothe itchy skin patches. Our Baby Bum Fragrance Free Everyday Lotion is a non-greasy, moisturizing emulsion that absorbs quickly into skin when applied after bathing, or any time, day or night. You can also try our Baby Bum Calming Everyday Lotion, which adds natural Lavender essential oil to comfort and soothe itchiness. Finally, while we’re super stoked that you “Trust The Bum” (us), for diagnosis and treatment of eczema, please consult your doctor.