SURF INDUSTRY MANUFACTURERS ASSOCIATION ANNOUNCES NOMINEES FOR SIMA IMAGE AWARDS – Winners to Be Announced February 9, 2012 at The Grove in Anaheim, Calif. -
11/15/2011
ALISO VIEJO, Calif. (November 15, 2011) -The Surf Industry Manufacturers Association (SIMA) is proud to announce the nominees for the SIMA Image Awards, which will honor the best of the surf industry from 2011. In its ninth year, the SIMA Image Awards is the only awards program that gives the surf industry the opportunity to recognize fellow surf industry companies for their outstanding contributions to the industry.
“On behalf of the SIMA Board of Directors, I would like to congratulate all of the SIMA Image Awards nominees for moving our industry forward over the past year,” said Doug Palladini, SIMA President and VP of Marketing for Vans. “The Image Awards is all about shining a bright light on surf industry progression and innovation, and it’s gratifying to see so many brands rise to the occasion. We look forward to seeing the entire industry gather to honor the winners in February.”
The winners will be announced at the SIMA Image Awards ceremony on February 9, 2012, at The Grove in Anaheim, Calif.
The goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year. In an effort to continue to honor the most innovative products and advancements in the industry, a new category has been added to the SIMA Image Awards lineup: the Hardgoods Accessory Product of the Year award. Providing yet another opportunity for member recognition, the new award will highlight the more technical innovations coming out of the sport by featuring products such as fins, leashes, bags, wetsuit accessories (heat vests, boots, etc.) and other hardgood accessories. This year, companies will be recognized in the following 16 categories:
SIMA IMAGE AWARDS NOMINEES
PRODUCT AWARDS
Accessory Product of the Year
Criteria: Awarded to the accessory product from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting innovation, design or appeal. Accessory products such as watches, eyewear, headphones, socks and other accessories can be considered.
The FIX by Skullcandy
Knoxville by Electric Visual
Sun Care by Sun Bum
The TPS by Nixon
Volcom X Krochet Kids Collab Beanie by Volcom
Environmental Product of the Year
Criteria: Awarded to the most exciting, appealing and/or innovative environmental surf product from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011). Consider apparel, footwear, accessory, wetsuit, surfboard or any other surf-related product that was created to lessen the impact on the environment, whether through its manufacturing process, materials or usage of the product itself.
Green Flex by FCS
Recycled Boardshort Series by Billabong
RG8 (Re-Generate) Recycled Series by O’Neill Wetsuits
Shift Into Neutral Collection by VonZipper
V.Co-Logical Fall 2011 Dress by Volcom
Footwear Product of the Year
Criteria: Awarded to the footwear product from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting design, appeal or innovation.
Cruisers by Roxy
Evolution Series by Kustom Footwear
Jimbo Phillips V.Co-Lab Vocation Creedlers by Volcom
Mea Ola by OluKai
Surfsider by Vans
Hardgoods Accessory Product of the Year (new category)
Criteria: Awarded to the surf hardgood accessory product from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting innovation, design or appeal. Accessory products such as fins, leashes, bags, wetsuit accessories (heat vests, boots, etc.) and other hardgood accessories can be considered.
Cypher PS+ Heat Vest System by Quiksilver
DNA Flex Mold Leash by Creatures of Leisure
Drylock TS Boot by Xcel
H-Bomb Heated Vest by Rip Curl
Techflex by Futures
Surfboard of the Year
Criteria: Awarded to the surfboard model from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting design, appeal or innovation.
Fred Rubble by Channel Islands Surfboards
Sub-Scorcher by …Lost Surboards
Sweet Potato by Firewire
Slayer by Rusty Surfboards
Wetsuit of the Year
Criteria: Awarded to the wetsuit from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting design, appeal or innovation.
Cypher Fuseflex by Quiksilver
Drylock by Xcel
FLASHBOMB by Rip Curl
Psycho by O’Neill Wetsuits
Solution Xero by Billabong
OVERALL AWARDS
Breakthrough Brand of the Year
Criteria: Recognizing the small- to mid-size men’s or women’s brand that experienced breakthrough growth between January 1 and September 1, 2011. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $20 million. (Previous winners of this category are no longer eligible for five years.)
Analog Clothing
Firewire
Futures
Quiksilver for Girls
Stance
Breakthrough Retailer of the Year
Criteria: Recognizing the specialty retailer with 15 U.S. brick and mortar doors or less that experienced success in 2011, between January 1 and September 1. Consider the specialty retailer that had a breakthrough year in terms of sales and increased store recognition and appeal. (Previous winners of this category are no longer eligible for five years.)
Bird Rock, La Jolla
Hanger 94, San Diego
Maui Nix, Ft. Lauderdale
Surf Diva Boutique, La Jolla
MEN’S AWARDS
Men’s Apparel Brand of the Year
Criteria: Awarded to the men’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and September 1, 2011.
Billabong
Hurley
Quiksilver
RVCA
Volcom
Men’s Boardshort of the Year
Criteria: Awarded to the boardshort product from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting design, appeal or innovation.
Bruce Annihilator by Volcom
Cypher Alpha by Quiksilver
MIRAGE by Rip Curl
Phantom 4D by Hurley
Platinum X Recycler Series by Billabong
Men’s Marketing Campaign of the Year
Criteria: Awarded to the men’s apparel, footwear, wetsuit, hardgoods, accessory or media brand that produced the most creative marketing campaign in 2011. Consider men’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date between January 1 and September 1, 2011 (approx. the September or October issues of endemic magazines.)
“Collection Campaigns” by Nixon
“Destroys Boredom” by Volcom
“I Surf Because…” by Billabong
“Kelly Slater 10x World Title” by Quiksilver
“True Innovation” by Hurley
Men’s Retailer of the Year
Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the men’s category between January 1 and September 1, 2011.
Brave New World, New Jersey
Huntington Surf & Sport, Huntington Beach
Quiet Flight, Cocoa Beach/Orlando
Surfride, San Diego
Surfside Sports, Costa Mesa
WOMEN’S AWARDS
Women’s Apparel Brand of the Year
Criteria: Awarded to the women’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and September 1, 2011.
Billabong
Insight
O’Neill
Roxy
Volcom
Women’s Marketing Campaign of the Year
Criteria: Awarded to the women’s apparel, swimwear, footwear, wetsuit, hardgoods, accessory and media brand that produced the most creative marketing campaign in 2011. Consider women’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date between January 1 and September 1, 2011 (approx. the September and October issues of endemic magazines.)
“Beach You To It” by Roxy
“Create Your Mark” by Vans
“New Wave” by Billabong
“Untitled” by Insight
“Volcom Brand Jeans” by Volcom
Women’s Swim Brand of the Year
Criteria: Awarded to the women’s swim brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and September 1, 2011.
Billabong
L*Space by Monica Wise
Roxy
TAVIK
Volcom
Women’s Retailer of the Year
Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the women’s category between January 1 and September 1, 2011.
Hanger 94, San Diego
Huntington Surf & Sport, Huntington Beach
Jack’s Surfboards, Orange County
Surf Diva Boutique, La Jolla
Surfside Sports, Costa Mesa
